Corvus Services
Google Business Profile: the most valuable page you don't own
For most local businesses, your Google Business Profile (the profile formerly known as Google My Business) gets more eyeballs than your website. It is the map pin, the reviews, the photos, the hours. The whole first impression.
Most profiles are set up once and abandoned. Ours are worked weekly: optimized, posted to, photographed, defended against competitor spam, and mined for the search data Google hands you for free.
What is included
- Full profile optimization: categories, services, attributes, service areas
- Weekly posts and fresh photos that signal a living business
- Q&A management: seeding and answering the questions buyers ask
- Spam fighting: reporting fake competitor listings and keyword-stuffed names
- Review monitoring wired into your review generation system
- Monthly insights on calls, direction requests, and profile searches
How this ties to booked jobs
Profile actions are trackable: calls, website taps, direction requests. We tie those to your call tracking and CRM so you can see the jobs your map pin booked this month.
Common questions
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile in 2021. Same profile, same importance, new name.
Does my Business Profile affect map rankings?
Heavily. Profile completeness, categories, reviews, and activity are core inputs to which businesses show in the local map pack.
Ready to see what your marketing should be doing?
Start with a Marketing Audit. We go through your whole funnel, hand you a written plan you can run with anyone, and walk you through it live. Reach out and we'll scope it together.