Corvus Services
PPC that turns searches into booked jobs
Somewhere in your service area right now, someone is typing exactly what you sell into Google. Paid search is how you win that moment: your name at the top of the page, your offer, your phone number, in front of a buyer who is ready to book. The right searches, in the right zip codes, for the jobs you want more of.
Run loosely, Google Ads burns money faster than any channel we know. Run tightly, with exact service areas, ruthless negative keywords, and landing pages that load fast and ask for the call, it is a booked job machine you can throttle with your capacity.
What is included
- Campaign architecture by service line and service area
- Keyword research with an aggressive, always-growing negative list
- Ad copy testing in your voice, not ad-speak
- Dedicated landing pages built to convert
- Call tracking and form tracking wired into your CRM
- Budget pacing and a monthly report in plain English
How this ties to booked jobs
Every campaign is judged on cost per booked job. A keyword that produces clicks but no jobs goes on the negative list. A campaign producing jobs below target cost gets more budget. That is the whole philosophy.
Common questions
How much should a local business spend on Google Ads?
Enough to gather real data in your market, and never more than your capacity to answer the phone. We size budgets to your service area, competition, and close rate, then adjust based on cost per booked job.
Do you charge a percentage of ad spend?
No. Management is part of your retainer, so our incentive is your result, not your spend.
Ready to see what your marketing should be doing?
Start with a Marketing Audit. We go through your whole funnel, hand you a written plan you can run with anyone, and walk you through it live. Reach out and we'll scope it together.